"The vision of Citizens Business Bank is to be recognized as the premier relationship financial institution for businesses and professionals in California with assets of $8.0 billion by December 31, 2008 and $12.0 billion by December 31, 2012, with earnings growth of 15.0% a year, a return on equity of 20.0% and a return on assets of 1.6%."

"The mission of Citizens Business Bank is to achieve superior performance and rank in the top 10% of all financial institutions in California in return on equity and return on assets. This will be achieved by delivering the finest in financial products and services through relationship banking commitments with businesses and professionals in the Inland Empire, Los Angeles County, Orange County and the Central Valley areas of California. It will be supported by an unqualified commitment to our five core values of financial strength, superior people, customer focus, cost effective operation and having fun."