California Custom Fruits and Flavors, Inc.
Terry and Rose Ann Hall were ambitious entrepreneurs who recognized a need for a reliable large-scale supplier of processed fruit bases for yogurts. In 1984, they embarked on a new business venture in Irwindale, CA. The Halls named their company California Custom Fruits and Flavors, and as the business expanded in the 1990s, they branched out into other markets, including flavor bases for ice creams and fruit fillings for industrial bakeries. Today, the fruit processing and flavorings from California Custom Fruits and Flavors can be found in a multitude of products at major grocery chains and retail stores throughout the country.
Rose Ann became the sole owner of the company in 2003, and she still has an active role in day-to-day operations. At her request, California Custom Fruits and Flavors entered into a banking relationship with Citizens Business Bank in 2014. Not long after, they began implementing Treasury Management Services to protect and manage their assets. The company has also obtained Term Loans to help finance the growth and needs of their business. Despite utilizing a multitude of other financial solutions, they speak most highly about the personal service provided by the Bank. “Other banks just do not have the same personal touch as Citizens Business Bank,” says Jim Fragnoli, who joined California Custom Fruits and Flavors in 2008 as their first Chief Financial Officer.
Jim describes the company’s current relationship with Citizens Business Bank as a partnership, and he emphasizes how genuinely connecting with a customer can make all the difference. “Services are the same everywhere, but the personal service is the number one factor for our relationship,” says Jim. “Even though the Bank is large, I’m treated like they’re a small bank,” he adds. If there is ever a business or banking roadblock, a Relationship Manager from the Bank is always standing by, ready to help out. “Rose Ann will pick up the phone and call, and it gets resolved. She knows she has that with Citizens Business Bank.”
In the four years since California Custom Fruits and Flavors began a banking relationship with Citizens Business Bank, they’ve had remarkable growth. In the past year alone, their revenue increased more than seven percent. Operations are already outgrowing their 86,000 square-foot headquarters facility in Irwindale, and the company has plans to expand to the Midwest to better handle their ever-increasing base of national customers. Partnerships like these are shining examples of the level of service the Bank strives for with every valued customer.