EMV Chip Card
The card industry has moved to deploy EMV (Europay, MasterCard®, and Visa®). Are you prepared?
On October 1, 2015, liability for face-to-face fraudulent transactions shifted to the merchant, requiring that you make a decision to upgrade existing point-of-sale (POS) equipment or add the capability to process these cards using the microchip embedded in the card rather than the magnetic stripe used in the past.
While magnetic stripes will often still be present on the card, and still be available for use with older equipment, the manner in which you will process the card payment has changed.
- Added Security. Because EMV chip cards use cryptograms that are unique to each transaction, stolen chip card data cannot be used to create counterfeit cards.
- Less Risk of Fraud. The added layer of security provided by EMV chips makes debit and credit card data much less valuable, decreasing incentive for fraudsters to steal data.
- Customer Satisfaction. EMV has become the standard in other major countries and will soon be the standard here. Show your customers you are concerned about their security.
EMV cards are being issued currently in the marketplace by card issuers. This will affect all major card brands, not just Visa and MasterCard. As these cards are deployed, merchants will need to be able to accept them. Your point-of-sale equipment will need to have an EMV chip reader to process these transactions.
Learn more by viewing our EMV demo video.
Start accepting EMV cards today! We are here to help. Call us today at 909.481.7826909.481.7826 to find out if your POS equipment is EMV capable or if it requires an upgrade.