Board Member

Jane Olvera


Jane Olvera was appointed as a director of CVB Financial Corp. and Citizens Business Bank effective February 10, 2021. Ms. Olvera is an experienced advertising, marketing, and public relations professional who self-started four businesses and two nonprofits. She is the recipient of numerous honors and awards throughout her career, including Fresno Business Journal’s 40 Business Professionals Under 40, KSEE TV NBC 24’s 24 Women of Influence, and the League of Women Voters of Fresno’s 100 Notable Women.

In 1994, Ms. Olvera founded JP Marketing, a region-leading advertising agency named Best Advertising Agency six years in a row by The Business Journal. Her leadership as President of JP Marketing has helped guide the company to gross sales or net profit growth in every year but two since its founding. She is also a founding partner of Windsong Productions, LLC, a video production company serving local, state, and national clients with high-concept, broadcast-quality storytelling through film since 2011. In 2016, Ms. Olvera became a founding partner of Flagship Marketing, LLC, a Disabled Veteran Business Enterprise serving the marketing and outreach needs of local, county, state, and federal contracts seeking diversity amongst their contract providers.

Ms. Olvera has a Bachelor of Arts Degree in Speech Communication and pending thesis Master of Arts Degree in Organizational Communication from California State University, Fresno. She also holds a Master of Arts Certification in Business Intelligence from Brandman University. Ms. Olvera previously served as Chair of CSU Fresno Institute for Family Business and as Vice Chair of Valley PBS. She founded the Professional Communication Association at California State University, Fresno, and is a member of the Fresno State Bulldogs Alumni Association.

Ms. Olvera’s qualifications to sit on the CVB Financial Corp. and Citizens Business Bank Boards include her extensive background in brand strategy, messaging research and development, multi-platform media planning and stakeholder communication for businesses and organizations throughout California.